Bemærk, at workshoppen naturligvis foregår på engelsk

Tid og sted - NY DATO!

Torsdag d. 1. marts 2012

kl. 9.00 - 16.00 i København (præcis adresse meldes ud senere)

Pris og betingelser
Pris DKK 4.800 ekskl. moms, men inkl. forplejning

Tilmelding til workshoppen

Mike Moran
 

www.mikemoran.com

For yderligere informationer ring til Jan Mortensen på tlf.  31 20 10 40 eller send en e-mail til jan@searchacademy.dk

Vi tilbyder også at afholde skræddersyede, inhouse workshops for virksomheder og organisationer. Både med Mike Moran og andre af vores online specialister

Tilmelding til workshoppen - Register for the workshop 

 

Digital Marketing Workshop -

with Mike Moran

 

- on search, social, goals, conversions and metrics

 

      ·        How can you improve your digital marketing?

·        How do you set up goals for your web activities and

         how do you measure them?

·        How do you get the best results with search?

·        How do you do social media campaigns?

·        And how do you combine social and search?

 

Get the answers, valuable inspiration and efficient tools from one of the top online marketing experts in the world, Mike Moran.

 

Mike was responsible for ibm.com for several years and is now chief strategist for award winning, leading Social Media Consultancy Converseon, headquartered in New York with several international offices including one in Copenhagen.

 

Mike has written two bestselling books on online marketing; Search Engine Marketing, Inc (with Bill Hunt) and Do It Wrong Quickly. He is a frequent speaker at conferences, seminars and workshops around the world.

 

Visit Mike at www.mikemoran.com

 

The workshop is arranged by Converseon Nordics and SearchAcademy.dk.

 

Program

 

08.30 – 09.00           Registration - Coffee

 

09.00 – 09.25           Web Site Goal

What is your Web site’s goal? What is the business purpose of your Web site? What do you want your Web site visitors to do?

 

09.25 - 09.45            Exercise: Choose Your Web Site’s Goal

 

09.45 - 10.15            Measure Success

Measure Your Web Site’s Success. Direct marketing principles, why they work, why you need them for all the Internet marketing you do, and how you can apply these principles for businesses with offline conversions. For each kind of marketing tactic (e-mail, Web, search marketing, banner ads, blogs, and more), how do you measure your effectiveness?

 

10.15- 10.30            Exercise: Choose Your Web Site’s

                                    Conversions

 

10.30 - 10.45            Break

 

10.45 - 10.55            Findings from Exercise: Choose Your Web

                                    Site’s Conversions

 

10.55 - 12.00            Organic Search - SEO

What are the steps to success? Which ones are the most important and how do you know when things are working?

 

12.00 – 13.00           Lunch

 

13.00 – 13.30           Paid Search

What are the steps to paid search success? How do you know that you are making money? How do you manage a campaign efficiently?

 

13.30 – 14.00           Exercise: Choose your keywords

 

14.00 – 15.00           Social Media Marketing

 

What are the new ways to get attention in Web 2.0? How can you possibly listen to all the people talking about your company and your industry? How do you know which ones you should try? What are the secrets to success with each one?

 

15.00 – 15.15           Break

 

15.15 – 16.00           Exercise: Social Media Case Study

 

Tilmelding til workshoppen - Register for the workshop