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Time & Place


Wednesday April 1st 2009 at 09.00-16.30  - Hotel Phoenix Copenhagen Bredgade 37,  Copenhagen K



Price and terms


Price DKK  8.800 excl. Danish VAT, including written material, breakdfast, lunch and refreshments. Also including signes copies of Mike Moran's two books, Search Engine Marketing, Inc og Do It Wrong Quickly





For further information and sign up, contact at tel: +45 31 20 10 40 or





Master Class with Mike Moran


The Master Class took place on April 1st 2009 in Copenhagen.  

For information on coming events with Mike Moran, please contact at tel: +45 31 20 10 40 or


A unique opportunity to meet, be taught and inspired by one of the best online marketing experts in the world; Mike Moran. Among other things Mike is known from his time in IBM and as the author of two bestsellers on search marketing. All attending this Master Class will receive Mikes two books Search  Engine Marketing, Inc. og Do It Wrong Quickly. The Master Class also includes a session with Danish Google Analytics expert Kristoffer Ewald from Guava.


About the Master Class

The master class provides the attendants with a thorough introduction at a management level to how companies should develop and implement their online marketing. And in generel how they should present themselves online. 


Target group

Top level management level, general as well as marketing


Programme for Master Class with Mike Moran



Breakfast and registration



Introduction by Jan Mortensen,



The basis of Internet marketing is direct marketing

Direct marketing principles, why they work, why you

need them for all the Internet marketing you do, and how

you can apply these principles for businesses with offline

conversions. What are your calls to action and how do

you improve them?



Tracking & Usabilty – guest presentation by Kristoffer

Ewald, Guava (founder of The Milk, now a part of Guava)

All can be tracked and reported on the net. The challenge is

to do it properly and be able to interpret and make use of the

results. Conversions and ROI for online investments can

be maximised by constantly improving your online activities

using the insights given by tracking and analyses.



Refreshment Break



The Essential knowledge on the traditional and basic

elements of online marketing

A thorough, guided tour through Search Engine Optimization

(SEO), paid search (AdWords, PPC), banner advertising and

affiliate programmes. Advice on when and how to use them.



Web 2.0 and the social media

The users are in charge and all web sites must relate to their customers and users. Mike takes you through the most important factors and players within social media and also discusses the effect and use of e.g. viral marketing, blogs and different kinds of online dialogue.






Planning and execution of online campaigns

Advice on how to deal with major, integrated online campaigns. The planning, the execution and the constant adjusting and improving. Primarily based on Mike’s own experiences as described in his book “Do It Wrong Quickly”



Building a Web 2.0 Organization

It’s one thing to know the process of experimental marketing. It’s another to be able to put it into practice. Learn how to help your organization adapt to the new ways of marketing success.



Refreshment Break



 Future trends

Information on new trends and upcoming new approaches

within online marketing. Mike advises on what to focus on and

where to place your future marketing investments.



Q&A session

A unique opportunity to get answers on both general

questions and questions concerning your own online activities.

As an extra service you can mail a few specific questions to up to five days prior to the Master Class.

Mike will have a look at these questions and involve them in

the Q&A session.



Conclusive remarks by Jan Mortensen - diplomas to all




End of the Master Class



You will meet


Mike Moran

World renowned  online expert and author of two bestsellers on search marketing 


Kristoffer Ewald

VP, Strategy  at Guava Online Marketing, certified Google Analytics Authorized Consultant and Google Enterprise Professional



Jan Mortensen, founder and owner of SearchAcademy. Has worked with online marketing through more than 10 years © 2008 •