Master Class with Mike Moran
The Master Class took place on April 1st 2009 in Copenhagen.
For information on coming events with Mike Moran, please contact SearchAcademy.dk at tel: +45 31 20 10 40 or jan@searchacademy.dk
A unique opportunity to meet, be taught and inspired by one of the best online marketing experts in the world; Mike Moran. Among other things Mike is known from his time in IBM and as the author of two bestsellers on search marketing. All attending this Master Class will receive Mikes two books Search Engine Marketing, Inc. og Do It Wrong Quickly. The Master Class also includes a session with Danish Google Analytics expert Kristoffer Ewald from Guava.
About the Master Class
The master class provides the attendants with a thorough introduction at a management level to how companies should develop and implement their online marketing. And in generel how they should present themselves online.
Target group
Top level management level, general as well as marketing
Programme for Master Class with Mike Moran
8.30
Breakfast and registration
9.00
Introduction by Jan Mortensen, SearchAcademy.dk
9.05
The basis of Internet marketing is direct marketing
Direct marketing principles, why they work, why you
need them for all the Internet marketing you do, and how
you can apply these principles for businesses with offline
conversions. What are your calls to action and how do
you improve them?
09:45
Tracking & Usabilty – guest presentation by Kristoffer
Ewald, Guava (founder of The Milk, now a part of Guava)
All can be tracked and reported on the net. The challenge is
to do it properly and be able to interpret and make use of the
results. Conversions and ROI for online investments can
be maximised by constantly improving your online activities
using the insights given by tracking and analyses.
10.30
Refreshment Break
10:45
The Essential knowledge on the traditional and basic
elements of online marketing
A thorough, guided tour through Search Engine Optimization
(SEO), paid search (AdWords, PPC), banner advertising and
affiliate programmes. Advice on when and how to use them.
11.20
Web 2.0 and the social media
The users are in charge and all web sites must relate to their customers and users. Mike takes you through the most important factors and players within social media and also discusses the effect and use of e.g. viral marketing, blogs and different kinds of online dialogue.
12.00
Lunch
13:00
Planning and execution of online campaigns
Advice on how to deal with major, integrated online campaigns. The planning, the execution and the constant adjusting and improving. Primarily based on Mike’s own experiences as described in his book “Do It Wrong Quickly”
13:40
Building a Web 2.0 Organization
It’s one thing to know the process of experimental marketing. It’s another to be able to put it into practice. Learn how to help your organization adapt to the new ways of marketing success.
14.20
Refreshment Break
14.35
Future trends
Information on new trends and upcoming new approaches
within online marketing. Mike advises on what to focus on and
where to place your future marketing investments.
15.15
Q&A session
A unique opportunity to get answers on both general
questions and questions concerning your own online activities.
As an extra service you can mail a few specific questions to
SearchAcademy.dk up to five days prior to the Master Class.
Mike will have a look at these questions and involve them in
the Q&A session.
16.15
Conclusive remarks by Jan Mortensen - diplomas to all
attending
16.30
End of the Master Class
